You’ve worked hard to integrate sustainability into key aspects of your business—now you need to integrate it into your brand story. But how do you do that without smacking of greenwashing? Bring in four of Portland’s brightest CEOs with advice on how to talk sustainability in a distinctly genuine way. In this session from GoGreen Portland 2010, Eric Friedenwald-Fishman (President & Creative Director, Metropolitan Group), Lisa Sedlar (President, New Seasons Market), Alysa Rose (President, Rejuvenation Hardware), and Tom Kelly (President, Neil Kelly) tell their sustainable stories with lessons for telling yours.
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