It might be a wee bit dramatic to say that greenwashing has reached epidemic proportions in America. But the truth is some companies and organizations are trying to cash in on the brand equity true sustainability can bring without walking the talk themselves. Also true—there are far more businesses doing the work to be green, but going overboard on their message unintentionally. The folks at EnviroMedia, and co-founders Valerie Davis and Kevin Tuerff in particular, are experts when it comes to spotting the phonies, the unwitting offenders and advising companies on how to communicate their sustainability values in an honest, transparent way. In this special video edition of the Green Line Series, Kevin shares with us his views on the politicization of sustainability, strategy to stay ahead of the regulatory curve and the evolution of greenwashing in America.
To learn more about greenwashing and how to avoid its pitfalls, come see Kevin live at GoGreen ’11 Phoenix, Tuesday, November 15! Kevin will give a special lunch presentation on the topic for attendees. Learn more about Kevin and Enviromedia at their website and the Greenwashing Index (created in partnership with the University of Oregon School of Journalism and Communication)