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Sustainable Opportunities Summit (Produced by: GoGreen) Mark Gasta on Moving People To Embrace Sustainability

You don’t get to be Chief People Officer without a keen understanding of what motivates us as human beings. Vail Resorts’ CPO, Mark Gasta, works to uncover our drivers as professionals and to create behavior change that not only benefits us as people, but supports the bottom line and sustainability as well. In our Q+A, Mark shares his expert insights on moving people to embrace sustainability with dramatic results.

GoGreen: A lot of talk around sustainability for business focuses on efficiency and systems. What about the people? Where does the human element factor in and how important is it in the grand scheme of things?
Mark Gasta: Businesses are a system, and all of these factors play together. So if we are thinking about the environmental system, or other pieces of the system, and not paying attention to the human aspects of it, ultimately it won’t be sustainable. The system will become imbalanced.

In order to create organizations that do both well and good, we have to ensure the entire system is taken into consideration and that all intersections are tended to. Then we can maintain our profit margins, while also accomplishing our mission as an organization in the community. None of the elements in the system are mutually exclusive. When we drive shareholder value, we not only give that value to them, but we can then reinvest in our employees, our guest experience, our communities and environments–all are inextricably linked.

GG: From the human resources perspective, is sustainability a selling point for recruiting talent and retention rates?
MG:
It is an incredibly strong selling point, because people want to feel good about the organization they work for. People want to understand how their efforts can contribute to a larger purpose. It doesn’t matter if the employee is coming just because they love the sport (in our case) and want to be a part of that sport. The stronger that connection is, the more they want to share this sport with others and share nature with others.

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