Category Archives: GoGreen 2013 New York

GoGreen NYC: The Future of Fashion | The Rise of a Global Movement to Design, Source & Manufacture Responsible Apparel

GoGreen NYC | Future of Fashion Join us for GoGreen NYC’s The Future of Fashion — tomorrow, Thursday, September 26 at 4:15 p.m. This session will explore what’s happening on the frontiers of a global movement to design, source & manufacture responsible apparel, with a hosted networking reception to follow.

Over the past century, the global apparel industry has constructed a web of social and environmental impacts that extend to the far corners of the planet. As supply chains grow increasingly complex and intertwined, even seasoned experts experience trouble building transparency and sustainability principles into the vast layers of technology, geographies and materials. Join us for this industry spotlight on the future of fashion to learn the strategies New York City’s leading edge designers and producers are putting into action in order to build a more responsible supply chain across the entire apparel life cycle — design and innovation, value chain, manufacturing and end-of-life.


Recycled, Reclaimed & Re-Designed!

FIT Go greeenGarments were created by FIT BFA knitwear students, who turned found sweaters into new fashions focusing on a no-waste concept as part of their designs. Each design will be featured on stage at GoGreen NYC during the Future of Fashion Session.


  Introduction/Moderator: Jasmin Malik Chua| Managing Editor, Ecouterre

Keynote: Dr. Joyce Brown | President, Fashion Institute of Technology

Sass Brown | Author, Eco Fashion

Marci Zaroff | Founder, Under the Canopy & FASE

Timo Rissanen | Assistant Professor of Fashion Design & Sustainability, Parsons The New School for Design

PRESENTATIONS 4:30-5:45 p.m.

Green Line Series NYC | Sass Brown on The Future of Fashion

GoGreen NYC | Future of Fashion

The apparel industry has a dilemma — its growing market of global middle class consumers wants their fashion fast and cheap, but the planet can’t sustain the current rate (or trend line) of resource consumption or environmental impacts. Author, editor, FIT assistant dean of the School of Art & Design, and sustainable fashion expert, Sass Brown, gives us an insider’s take on the seismic shifts pushing the fashion and apparel industry towards less wasteful systems and technology, new heights in design, and far more responsible corporate citizenship when it comes to resourcing, environmental impacts and social justice.

GoGreen Conference: From an insider’s perspective, what is the incentive for the fashion industry to address sustainability and social impact concerns?

Sass Brown: First and foremost there is the knowledge that they are doing something worthwhile that goes beyond mere profits, and aligns them better with current attitudes and values in the triple bottom line of people, planet and profit. The fashion industry has always prided itself on being cutting edge, so leading by example by integrating systemic change inside their own industry has major PR benefits to a consumer who is becoming more and more conscious in their consumption, and voting with their hard earned dollars.

GG: What kind of change have you seen in the past five years in terms of industry and designer attitudes towards more responsible supply chains and ethical production? Is this trend a blip on the radar or a meaningful shift in “business as usual”?

SB: There is no doubt this is a major shift in values in corporations as well as the consumer behaviour. The fashion and related industries is a major global employer, and as such has the ability to impact the planet through the changes they make. The past few years has seen more and more designers building new models and systems instead of blindly following the existing fashion system, which is unsustainable by definition. The first wave of sustainable fashion designers concentrated on making more conscious material or production choices but within the existing systems, the newer designers are no longer trying to conform to the models which are wasteful by definition, but forging their own models and building new systems.

GG: What role is technology playing in driving sustainability in the fashion industry? Has it affected design as well as production and sourcing? Are there key technologies that are especially promising in this area?

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NYC | ioby’s Erin Barnes On Their New Platform For Neighborhood Development

Screen Shot 2013-07-11 at 9.28.14 AMThe three founders of the crowd-resourcing platform ioby are the type of people who like to roll up their sleeves and get their hands dirty on a project. It’s not hard to understand why. When we put in sweat equity, we feel ownership and pride at the results. We give more of our resources to secure a successful outcome. And we want to tell people about our accomplishments (Pinterest, anyone?). On this edition of the Green Line Series, ioby Co-Founder & Executive Director, Erin Barnes shares why the burgeoning crowd-resourcing platform is an important tool for neighborhoods to take control of projects to uplift and revitalize their communities!

GoGreen Conference: Give us a basic run down of the ioby platform and what your particular brand of change making is. 

Erin Barnes: ioby comes from the opposite of the NIMBY concept (Not In My Back Yard). It’s a digital platform for people who say “yes” —  this is a positive change that I want to see in my backyard. We work at the neighborhood scale on neighbor-funded projects that make communities stronger and more sustainable, and with the kind of people who take the initiative to start projects that bring positive change.

We do that through a crowd-resourcing platform. “Crowd-resourcing” is a word we made up that blends two concepts: Crowd funding and resource organizing. Crowd funding is a term that most people have heard of — it’s the idea of pooling lots of small donations online to a single cause or organization. Resource organizing is a way of organizing all sorts of social capital — in-kind donations, volunteer time, and venture capital from the community whom the project is benefiting. So with ioby, when we talk about crowd resourcing, we’re talking about using an online platform to organize all the different types of capital that people need to make neighborhood change and raising all those types of capital from people in the communities.

GG: Why is the community organizing aspect of what you do so important to the success of a project? 

EB: By having people who live in the communities invest in the actual projects, either by making a $35 donation (which is the average donation amount) or volunteering for four hours on the weekends, there are a few things  you know are happening in the project.

First of all, it improves community buy-in. When you have 85 people who live within a few blocks of the project site contributing financially, they are saying, “yes, the community is backing this project and this is something that is good for the community.” The second part, when you have people putting in either financial contributions or sweat equity, is that they are investing in the change and investing in that project. And we know that we can ensure some long term community stewardship of that project.

You see a lot of community gardens in urban environmental work and one of the biggest challenges that they see is long term stewardship. They  have a lot of people really excited about the project in the beginning and then the membership  dwindles over time and the garden may fall into disrepair. So anything you can to do to improve assurance of long term community stewardship is really important. For us, for ioby, we are really interested in providing opportunities for service participation to people who live in service centers and providing opportunity for people to steward in their community — at the local level.

GG: How does ioby fit into the broader landscape of what’s going on in the sustainability movement? Why did you opt to work at the grassroots, neighborhood scale instead of supporting mass scale projects? 

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